Our Story

Urgent need to improve the identification of AAPI voters in voter files

2017

Beta version tested and launched — used by the DNC AAPI Caucus, America Votes, State Voices, and campaigns across the country

2018

AAPI model improved, validated, and further improved. New estimation for naturalized voters, voters in mixed-status households, and Arab, Muslim, and Black diaspora voters

2019

Data imported and used by 501(c)(3)s, 501(c)(4)s, labor, and campaigns across the country to reach millions of voters

2020

2021

Model expanded to additional states and validated against 2020 canvass flags and general election returns

2021–26

Data used across the country in cycle after cycle — hundreds of polls, message testing, and campaign outreach to millions of voters

2026

Launch of Inclusive Democracy

What we offer

Custom Modeling

Custom turnout, support, and persuasion scores built specifically for an increasingly diverse electorate

Campaign experience

Hundreds of campaigns supported since 2018

Expert team

Data scientists, campaign veterans, and strategic communications professionals

Survey research

Over 300 surveys conducted

Mapping

Maps built down to the precinct level for democracy protection, canvassing, mail, and digital buys

Voter Engagement

Full-suite voter engagement — GOTV field plans and multilingual outreach backed by a call center with language capacity spanning dozens of languages and dialects

Message testing

Message and ad testing to identify what resonates with voters, by ethnicity, language, and ethnic media

Research and Evaluation

Pre-campaign power mapping and post-campaign research and evaluation to measure impact and sharpen strategy for the next cycle